It was standing-room-only for our latest WAG U seminar, held on Wednesday November 9. Our topic was "The Art and Science of Dimensional Graphics". Dimensional, or structural graphics, helps marketers capture attention, engage audiences, and achieve dramatic results on marketing campaigns. Westamerica has become Orange County's leader in producing creative dimensional graphics - and this seminar offered a peak behind the scenes of the process.Seminar presenters included Neenah Paper (text and cover papers), Mead Westvaco (coated covers), and Westamerica Graphics (our very own Rad Scientist Mark Hanson aka Dr. Foldenglue). Attendees learned about trends and new ideas in paper and packaging, cool new paper swatches and tools, sustainable/recyclable options, and helpful case studies and success stories in dimensional graphics design and production.
Attendee feedback was positive:
"Thanks for inviting me... You made a subject like paper fun and interesting."
"I liked getting an update on the latest and greatest in the paper industry, and what my printing options are."
"Great samples, awesome insightful inspiration regarding structural printing."
"I find these presentations very valuable."
"Helpful to see the (structural design) process in total. Keep up the great work!"
Westamerica has presented their popular WAG U client education seminars for eighteen years. These workshops demonstrate Westamerica's commitment to helping their clients succeed, offering new ideas and solutions to help clients grow their business and strengthen their bottom line.
CLICK HERE to download the Powerpoint slide show "5 Steps to Dimensional Success".