Much like showing off pictures of a brand new baby, we’re pleased to show off our new G7 Master Certification Seal. Impressive, right? So just what is “G7” and why should you care?
One of my favorite sayings is “don’t tell me about the labor pains, just show me the baby”. (Of course, I’m a guy so there’s no way I can truly relate to labor pains.) So this post will focus mostly on the “baby” – the benefits of G7 to YOU as a marketer/designer – rather than on the technical hoops we jump through to make it all happen.
Media specifiers, agencies and marketers want to be able to make things “look the same,” regardless of where or how they’re printed. G7 is an improved method for matching color across multiple devices. It’s all about calibrating printing presses and proofing systems with the goal of repeatable, consistent color from proof to press, press to press – even across multiple facilities.
Developed by the IDEAlliance and the GRACoL Committee, G7’s biggest breakthrough is its emphasis on gray balance “target values” to monitor and control color. The "G" refers to calibrating Gray values, while the "7" refers to the seven primary color values: Cyan (C), Magenta (M), Yellow (Y), Black (K), Red (M&Y), Green (C&Y) and Blue (C&M).
What does G7 mean for you?
- The assurance that your final printed materials will match your proofs.
- Quicker press checks, faster make ready times and less paper waste. Helping us to retain our title as “Home of the Friendly Press Check”.
- Color consistency that’s maintained throughout the press run and across multiple press platforms (even digital devices can be G7 certified).
For more information about G7, please visit IDEAlliance.
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