Pacific Communications Wins MM&A Gold Award

Posted Friday, October 15, 2010 by Doug Grant



Westamerica congratulates Pacific Communications and Allergan for winning the Medical Marketing & Media MM&M 2010 GOLD Award. 

This prestigious award was presented for “best use of direct marketing to healthcare professionals” for Allergan’s BOTOX Hyperhydrosis spring box promotion. 
“Best piece in the category”, said one judge.  “Well thought out and hyper targeted.”  Another judge praised the brochures for being easy to understand and the box design for its appeal, neat packaging, and ease of use.

In addition to the custom box design, materials included a counter card, tent card, brochures, severity rating scale tear-off sheets, and a fax-back order form for requesting additional materials.  Our Westamerica structural design team collaborated closely with Pacific Communications designers to create an effective, award-winning design.  Well done, team!

 

Learn more at GOLD AWARD